Some global consumer trends poised to shape industries
Some global consumer trends poised to shape industries
Blog Article
Social media plays a substantial role in the way people perceive brands. Here's all you need to understand.
The age of social media has altered much about the way in which we shop, eat, and consume information. In fact, social media influences our lives and decision-making in more ways than one. Possibly one of the most obvious implications is how our shopping habits have changed and the way we view brands due to the lens of social media. Today, lots of people make their shopping decisions based on material they've seen from a social network account they trust. This is why brands invest substantial sums into social media marketing since they understand that it is a powerful tool that can help them generate substantial sales. Social media influencers play a central role in this equation as they help shift people's perception and viewpoints thanks to the huge followings they enjoy. This has actually become one of the most studied macro consumer trends, something that the fund with shares in General Mills will know.
While consumers will always favour higher quality items at competitive prices, there are other factors to consider that are taking top priority at present. For example, ethical and environmental practices are viewed as non-negotiables by many customers who wish to purchase from brands which share their values. The last couple of years have seen more businesses concentrate on sustainability and environmentally friendly practices, and this came as a direct reaction to consumer demands and pressures from regulators. Today, ensuring that businesses are doing business sustainably and fairly is among the most important consumer trends all over the world. This has actually been made much easier because a lot of businesses are now required to report their ecological effect and significant details about their operational procedures. This is why supporting regional businesses is gaining a lot of momentum as these brand names tend to be less harmful to the environment. This is something that the activist investor of Whirlpool is most likely knowledgeable about.
Possibly among the most popular trends in consumer behaviour that continues to gain momentum is consumers demanding more convenient solutions. While this is true across the board, this trend is most impactful in the e-commerce domain. Today, consumers favour e-commerce websites and apps that feature a remarkable user experience, from fast and fluid navigation to customer-centric features. Consumers know that are spoilt for choice when it comes to online shopping, which is why brands invest a lot of time, effort, and cash into making their platforms the most attractive to customers. For instance, the provision of a large range of payment options is among the key consumer behaviour trends nowadays. Not just is this more convenient to clients, however it also practical to businesses that are most likely to guarantee a sale by offering various payment methods. This is something that the US shareholder of Pernod Ricard is most likely to confirm.
click here Report this page